Data Science

Data Science is the technology that goes behind handling and working with data in the 21st century. Data Science concepts have proved to be the pinnacle in the last couple of years with the onset of Artificial Intelligence and Deep Learning. The core foundation of Data Science lies in the aspect of how insights can be drawn about using raw and unstructured data.

In recent years, there is a huge growth in the field of Internet of Things (IoT), due to which 90 percent of the data has been generated in the current world. Every day, 2.5 quintillion bytes of data are generated, and it is more accelerated with the growth of IoT. This data comes from all possible sources such as:

  • Sensors used in shopping malls to gather shoppers’ information
  • Posts on social media platforms
  • Digital pictures and videos captured in our phones
  • Purchase transactions made through e-commerce

This data is known as big data.

Companies are flooded with colossal amounts of data. Thus, it is very important to know what to do with this exploding data and how to utilize it.

It is here, the concept of Data Science comes into the picture. Data Science brings together a lot of skills like statistics, mathematics, and business domain knowledge and helps an organization find ways to:

  • Reduce costs
  • Get into new markets
  • Tap on different demographics
  • Gauge the effectiveness of a marketing campaign
  • Launch a new product or service