- Digital Marketing
Search Engine Optimization
Search engine optimization starts with a thorough strategic analysis of your marketing goals, site, audience and competition. JDAAS Web will work with you to determine an effective SEO strategy that will increase your site’s ranking in search results as well as turn leads into conversions.
A technical audit can reveal whether your site is following best SEO practices from a coding perspective. JDAAS Web’s tools and reporting will provide a clear picture of the “crawl ability” of your web pages. Whether your site is purely static or platform-based, our experienced developers can understand and recognize the requirements to optimize your site’s functionality and code structure, resulting in a search engine friendly site.
Content Strategy and Development
JDAAS Web’s digital content team is experienced in writing high quality content for SEO. Audience search behavior, queries, and content best practices are top-of-mind when we develop content, from individual pages to overall strategy. Our digital marketing strategists have the knowledge to craft content that is optimized for crawling and avoids appearing manipulative.
JDAAS Web also looks at your overall marketing strategy big picture for other content-development opportunities – these can be in the form of blogging and other content syndication like social media.
JDAAS Web will work with you to develop a back linking strategy to increase visibility across the web and draw referral traffic. This may include outreach to external website owners or posting content to third party platforms.
Internal factors such as new content and external factors such as search engine algorithm changes, search query trends, and competition can affect site SEO in the long-term. Once content has been technically optimized and a strategy determined, regularly-scheduled reporting and revisiting of strategy are a must in order to maintain and increase search engine rankings. JDAAS Web will determine an appropriate ongoing program based on initial strategy and competition.
Social Media Marketing
A social media marketing plan begins with goal-setting and research. JDAAS Web will work with you to develop a strategy that aligns with your overall digital marketing goals.
Research is a key component to planning and development -understanding your audience and customers, as well as your competition's social presence, can provide insight as you create your own approach.
Social Media Brand Building
Platforms such as Facebook, Twitter and LinkedIn allow you to present your own branding elements on profile pages as well as the messaging your deploy. JDAAS Web can help you take advantage of all the opportunities given by these services to share your core brand identity and messaging through logo development profile image composition, color selections and profile content development.
Content Positioning, Development and Optimization
One size does not fit all in social media. Your messaging and calls-to-action must be modified and optimized platform to platform! Requirements can vary both in terms of content length as well as presentation: Whereas some link posts display as simple text, others will leverage content snippets to present supporting multimedia and other helpful data that are embedded in the link destination. JDAAS Web has both the editorial and technical capabilities to help develop informative, engaging messaging that takes advantage of the tools each social media platform offers.
Distribution & Dissemination
Strategy and research define both the audience and timing of your posts and social PPC ads. JDAAS Web can work with you to create a deployment schedule that reaches your segmented audiences for maximum engagement.
Evaluation of campaign results is key to determining strategic improvements. As social media is used to drive visits to your own site, measurement of post and ad engagement needs to be combined with measurement of visitor activity on your site. JDAAS Web can help determine which reporting data is most relevant to your campaign goals, as well as what associated site activity is relevant to your overall web marketing goals.
Pay-Per-Click & Retargeting
A successful PPC or retargeting campaign begins with an assessment of business goals, competition, and audience. Understanding these key drivers lead to goal refinement, user funnel definition and creation of a design/messaging strategy through ad content and landing pages.
Keyword and Audience Research
PPC campaigns are highly targeted marketing exercises that require you to understand your audience -- not just by business role or demographics but by search intent. The phrases and keywords your audience is searching for should provide insight into a messaging strategy as well as budgeting - knowing what keywords lead to a higher conversion rate can help you determine the best ROI.
The choice of a PPC platform can also make a difference -- place ads to users based on their demographics or locations. Others are base their placement on search query.
Copywriting and Design
Messaging and user interface design are critical to turning PPC targets into conversions. When a targeted ad appears in front of a prospect, its messaging needs to be compelling enough to trigger an action. Once the user lands on your site, further user interface, information architecture and messaging considerations must be made in order to provide relevant information and drive the user to convert.
Reporting, Analysis and Strategy Refinement
Constant evaluation of your PPC campaign effectiveness leads to long term ROI. Changes to approach based on results data can lead to tweaks to keyword selection, audience targeting, and ad and landing page messaging.
The PPC and retargeting landscape is fluid -- both on a technical level and through audience behavior changes. Regular assessment of ongoing campaigns is a must.